Resume

As a marketing professional, I have a diverse-range of expertise. Focusing in social media marketing, advertising, project management, content creation and website user experience. Creating passion and excitement through meaningful content and a passion for marketing.

Account Executive – September 2018 – Present
Martin Waymire – Lansing, Michigan

  • Leading digital marketing, advertising and public relations campaigns and day-to-day communication strategies for eight clients in healthcare, infrastructure, green energy, environmentalism and education
  • Developing and implementing multi-platform digital marketing campaigns that build awareness around key issues in Michigan, providing important information to key markets and driving advocacy from voters
  • Planned, led and executed a multi-layered, comprehensive digital strategy on a statewide public information campaign with over 24 million digital impressions to inform drivers of changing auto insurance medical care coverage, helping Michiganders understand the changes to auto insurance and the importance of personal injury protection (PIP) coverage under new law
  • Leading Martin Waymire’s six-person digital team, training and advising employees on paid and organic social media campaigns on Facebook/Instagram, Twitter, LinkedIn, Display and Search, Native and more

Freelance Photographer: August 2013 – Present
Varying Locations

  • Completing photo assignments that include sport, venue, event, nature and action photography of life in Houston and my travels
  • Photos have been published in trade publications, Downtown Houston Magazine and various websites

Social Media Manager – January 2018 – August 2018
Anderson Marketing Group – San Antonio, Texas

  • Managing short-term and long-term social media strategy for clients within food and beverage, health and human services, law, mortuary science, and agency accounts
  • Completing photo and video assignments that enhance the quality of social media accounts, and increasing the engagement opportunities from followers
  • Developing proposals and options for potential clients, and presenting information for new business
  • Developing, controlling, and optimizing  social media advertising campaigns
  • Reporting social media success and opportunities, paid and organic campaigns, and providing recommendations to increase social media influence

Marketing Coordinator: July 2015 – January 2018
Houston First Corporation – Houston, Texas

  • Oversaw content and strategy for Visit Houston and Avenida Houston social media profiles across Facebook, Twitter, Instagram, Snapchat and Pinterest – reaching over 5 million daily users
  • Managed website content, UX and executive-level reporting for the $1.5 billion Avenida Houston entertainment district
  • Planned local and regional advertising purchases, strategy and added value in digital and print publications, reviewing progress and reporting
  • Created organic growth on Avenida Houston social media accounts, producing over 7,000 daily impressions in the first five months
  • Produced over 10 blog and content pieces each month with emphasis around tourism and conventions

Destination Events Coordinator: November 2014 – July 2015
Houston First Corporation – Houston, Texas

  • Planned, coordinated and executed 25 events for over 200 employees that provided personal development as well as motivational and exciting experiences
  • Managed tradeshow marketing for domestic and international tourism to Houston; including communication with booth members and arranging materials
  • Worked with vendors and managed external contracts for all internal programming and external events

Corporate Affairs Intern: January 2014 – November 2014
Houston First Corporation – Houston, Texas

  • Organized creative materials and direct mail to promote sponsorship opportunities and naming rights in venues such as the George R. Brown Convention Center
  • Drafted and helped copywrite corporate documents including news releases, media alerts, fact sheets, status reports and other materials as directed
  • Developed a corporate social media strategy, marketing collateral and promotions

Student Manager, Campus Recreation: August 2012 – December 2013
Saginaw Valley State University: University Center, Michigan

  • Managed the Outside SVSU program, which engages students in outdoor-themed activities and team-building exercises
  • Increased program equipment through monetary allocations, gear donations and other methods valued at $10,000
  • Increased participation by over 100% through new programs, more programs and marketing techniques

Silverado Coordinator – May 2013 – August 2013
Philmont Scout Ranch: Cimarron, New Mexico

  • Constructed a dense and diverse program for conference spouses for their week stay at the Philmont Training Center
  • Supervised approximately 20 employees, helped coworkers with problems and program, and instructed duties

Resident Assistant: November 2010 – May 2013
Saginaw Valley State University: University Center, Michigan

  • Planned meaningful programs for university students that include: academics, community service, community-building, health and wellness, and diversity awareness
  • Held leadership responsibility on duty as well as with lock-outs, health and safety checks and other assigned duties

Advertising Manager: April 2011 – April 2012
The Valley Vanguard – University Center, Michigan

  • Worked with local companies on B2C marketing with ads within the student newspaper for Saginaw Valley State University
  • Together with an advertising sales employee, achieved our yearly advertising sales goal of $50,000
  • Managed our portfolio of files, financial standing, advertising spreads, and creative on a daily basis

Education 
Saginaw Valley State University: University Center, Michigan

  • Marketing B.B.A. – December 2013
  • Overall GPA: 3.02
  • Dean’s List for Winter 2013 semester (Jan. – May)
  • Led marketing teams that focused on providing consulting reports for real organizations as well as with fictional product marketing software programs

Skills I bring to the table:
  • Developing and implementing comprehensive social media campaigns on multiple platforms. Building audiences, creating custom content strategy and using data to effectively use social media to reach campaign goals.
  • Creating and running marketing campaigns that include traditional methods like print, TV and billboards, to digital marketing platforms like social media, native advertising, programmatic, Display and more.
  • Using my Google Analytics certification and experience to develop recommendations based on website performance and use.
  • Designing graphics, videos and more in Adobe products, while also using software like Animoto and Canva to create inspiring and motivating content.
  • Up-to-date on both social media trends, as well as national happenings, holidays and other topics that can be useful in day-to-day social media content.
  • Researching to more effectively target audiences, social listening and competitor analysis.
  • Whether through executive-level reporting or through content strategy, telling stories of the people, places and products the clients and organizations I have worked for.
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